Empowering Sales across 5 countries for 2 brands

Client: Evolution Wellness (EW)
Brands: Fitness First & Celebrity Fitness
Countries Delivered: 5

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Challenge

Evolution Wellness (EW), a leading name in the health and fitness industry, sought a cutting-edge solution to enhance its in-gym sales process. With multiple gym brands operating across different regions, EW needed a unified, interactive tool that empowered sales agents to better engage with potential members. The app needed to:

• Seamlessly integrate with EW’s internal backend ecosystem.

• Provide dynamic and interactive content to showcase gym facilities, membership plans, and promotional offers.

• Drive higher enrolments through a more personalized and engaging experience.

Given the scale of operations across five countries and two major brands (Fitness First and Celebrity Fitness), Bitlab Digital was tasked with designing and developing the solution within a strict timeline.

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Solution

Bitlab Digital partnered with Evolution Wellness to develop the Agent Presenter App, a powerful, mobile-first application tailored to the needs of sales agents in gyms. The app provides a seamless blend of functionality and design to elevate in-gym sales interactions. Key features of the app include:

1. Interactive Presentation Tools

• Dynamic visual content, including high-quality images and videos, to showcase gym facilities and services.

• Customizable presentations for membership packages tailored to individual customer needs.

• Easy-to-navigate interface for smooth demonstrations during client interactions.

2. Real-Time Integration with EW’s Backend Ecosystem

• Integrated with EW’s internal backend systems for real-time access to membership plans, offers, and other resources.

• Instant updates ensure that sales agents always have access to the latest promotions and pricing.

3. Personalization and Engagement

• Tools to personalize offers and membership plans based on customer preferences.

• Interactive elements, such as gym walkthroughs and plan comparisons, to better engage potential members.

4. Multi-Brand, Multi-Region Scalability

• Custom branding for Fitness First and Celebrity Fitness to maintain unique brand identities.

• Localization features to cater to diverse markets across 5 countries, ensuring a consistent experience while respecting regional nuances.

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Results

The Agent Presenter App transformed the sales process for EW’s gyms, delivering measurable results across key metrics:

• Enhanced Engagement: The app’s interactive tools allowed sales agents to better connect with prospects, leading to more meaningful conversations.

• Increased Enrolments: Improved presentations and real-time updates resulted in higher conversion rates, driving gym membership sales.

• Operational Efficiency: Integration with EW’s backend ecosystem streamlined the sales process, reducing manual efforts for sales agents.

• Scalable Impact: Successfully rolled out across 5 countries, the app unified sales strategies for Fitness First and Celebrity Fitness under a single platform.

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Client Feedback

“Bitlab Digital delivered a solution that perfectly aligns with our vision. The Agent Presenter App has been a game-changer for our sales agents, enabling them to provide a world-class experience for our prospective members. The app’s scalability and seamless integration with our backend systems have exceeded our expectations.”
– Head of Digital, Evolution Wellness

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Outcome

The successful delivery of the Agent Presenter App across multiple regions and brands underscores Bitlab’s expertise in developing innovative, scalable, and integrated solutions. This project empowered Evolution Wellness’s sales agents and reinforced their commitment to providing exceptional experiences to prospective members.