Building a Regional Fitness Brand with Seamless E-commerce Integration

Overview

Evolution Wellness, the parent company of leading fitness brands in the ASEAN region, embarked on a major digital transformation to enhance its online presence and customer engagement. Bitlab was entrusted with revamping its regional websites and online membership platform while simultaneously developing a new unified platform to streamline the fitness brand experience under a single CMS. As part of this initiative, Bitlab successfully launched multi-brand, multi-country websites for the first brands under Evolution Wellness' portfolio – Fitness First and Celebrity Fitness – utilising the Sitecore platform and the Sitecore Experience Accelerator (SXA).

The Challenge

With multiple fitness brands operating across different ASEAN countries, Evolution Wellness faced challenges in maintaining brand consistency, website performance, and user experience across its digital platforms. The existing infrastructure was fragmented, making content management inefficient and user engagement inconsistent. The company required a scalable, centralised solution that could unify its fitness brands while enabling seamless content management and personalisation at a regional level.

The Solution

Bitlab worked closely with Evolution Wellness to develop a comprehensive Sitecore-based CMS that would modernize and streamline the digital experience for both new and existing customers. Unlike rigid agencies, we work closely with clients to find tailored solutions, flexibly adapting to their structure and needs to ensure that the end result isn't just aesthetically appealing, but also optimized and high-performing.

Key Features:

• Multi-Brand & Multi-Country Platform: A centralised CMS that allows Evolution Wellness to manage multiple brands across different regions efficiently.
• Sitecore 10 & SXA Implementation: Utilised cutting-edge Sitecore 10 and Sitecore Experience Accelerator to create dynamic, personalised user experiences.
• Enhanced Content Management & Personalisation: Unified platform enabling localized content delivery and tailored digital experiences based on user interactions.
• Scalable & Future-Proof Infrastructure: Built to support future brand expansions within the Evolution Wellness portfolio.
• Optimised User Journey: Revamped websites for Fitness First and Celebrity Fitness, ensuring a seamless and engaging customer experience across all digital touchpoints.

The Outcome

Since launching the revamped digital platforms, Evolution Wellness has experienced significant improvements in its digital ecosystem:

• Improved Brand Consistency: A unified platform ensures seamless digital experiences across multiple brands and regions.
• Enhanced Customer Engagement: Sitecore's personalised, interactive experience enhances user interactions and conversions.
• Streamlined Content Management: A centralized system allows for efficient content updates and localisation, reducing operational complexity.
• Improved Performance: With optimised speed for performance, the websites now provide faster loading times and smoother navigation. 
• Scalability for Future Growth: The platform is designed to accommodate new brands and markets as Evolution Wellness expands.

Conclusion

By leveraging Sitecore 10 and innovative digital strategies, Bitlab has played a crucial role in Evolution Wellness’ journey towards a seamless, multi-brand digital ecosystem. This transformation enhances brand engagement and provides a scalable foundation for the future expansion of Evolution Wellness' fitness brands. Bitlab remains a trusted partner for Evolution Wellness, offering ongoing support and innovative solutions. Our passion for problem-solving, adaptability, and results-driven approach ensures that Evolution Wellness’s digital assets stay at the forefront of the fitness industry.